JWP provides these companies with an easy way to accelerate and scale their video strategy and is the only video platform a company will ever need to stream video, engage audiences on any screen, and monetize content. With over 40,000 broadcasters, publishers, and other video-driven brands, JWP has built the SaaS video platform of choice for companies whose business relies on video. "InPlayer's identity management technology will also provide in-depth audience insights and secure access to video content." "I'm thrilled about this acquisition as it sets the foundation for taking JW Player's video platform and expanding it from the industry's leading AVOD platform to also include a host of new capabilities for integrated SVOD and TVOD," said Jeroen Wijering, CPO and co-founder of JW Player. Administrators can track ad revenue to manage monetization and utilize video intelligence to improve audience engagement. "With the acquisition of InPlayer, we are now able to combine their best-in-class subscription management, payments, and identity management capabilities with our market-leading advertising enablement capabilities." JW Player is an online video management software designed to help businesses upload, stream, and deliver high-quality videos on a centralized platform. "Today is an important step in further differentiating JW Player's video monetization capabilities from that of other video platforms," said Dave Otten, CEO and co-founder of JW Player. This acquisition demonstrates JW Player's ability to execute against its mission of building the best video platform for helping their customers better monetize video content. In June of 2021, JW Player announced it raised $100M from LLR Partners to build subscription and other monetization tools as part of its end-to-end video platform.
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